Simmba explores what makes content memorable, from stronger hooks and human problems to specific details, personality and storytelling that gives information somewhere to live in the reader’s mind.
Simmba investigates how SEO is changing as AI search becomes another way people discover information, and explains why useful, clear and trustworthy content still matters.
Simmba investigates five major pet websites to uncover what makes pet ecommerce UX easy, trustworthy and genuinely useful for humans and their pets.
SEO is often associated with keywords, rankings , and getting a page onto the first page of search results. But there is a bigger question behind every search : What is the person actually trying to find? That is where search intent comes in. Someone searching for “best laptop for students” is looking for something […]
I analyzed several marketing websites to see how they approach UX, navigation, content and audience engagement. Here are the key patterns I noticed and the biggest lessons I took away from the research.
A website doesn’t necessarily have to follow a strict three-click rule. What matters is reducing unnecessary effort and helping users understand where they are, where they can go, and what to do next.
What can cats teach us about user experience? Quite a lot, apparently. Through Simmba’s lens, this playful guide explores navigation, information architecture, clarity, attention and usability, proving that good UX is really about making things easier for people.
Using AI responsibly doesn’t give creators permission to treat each other badly. From Simmba’s POV, this playful look at AI culture explores the difference between constructive criticism and creator-on-creator hostility.
What happens when a tuxedo cat with zero marketing qualifications goes head-to-head with the average Marketing Bro? Simmba investigates the world of hustle culture, endless funnels, engagement hacks, and “10X your revenue” advice, and discovers that sometimes the cat has the better strategy.
If a distracted cat can understand your content, you’re probably onto something. The Simmba Test is a playful way to examine whether your marketing is clear, relevant, and easy to understand without burying the message under jargon, fluff, and unnecessary complexity.
