Rank first in Google and most marketers assume the job is done. Then someone asks ChatGPT the same question, gets a clean synthesized answer with three
Gen Z Marketing: The UX Edition
Gen Z marketing isn’t just about grabbing attention. It’s about what happens after the click. Explore how UX, mobile-first design, authenticity, accessibility, personalization and trust shape the Gen Z customer experience.
When AI Becomes Normal, What Becomes Valuable?
As AI becomes a normal part of marketing, simply knowing how to use it may no longer be enough. Explore the skills, judgment and strategic thinking that could become more valuable as AI handles more execution.
Your Brand Is More Than Your Logo: The Signals People Actually Remember
Your brand is more than your logo. Explore the small signals, experiences and strategic choices that shape how people recognise and remember a business.
Can Usefulness Become a Business Model?
Can usefulness actually become a business model? I explore the connection between solving real problems, creating value and building sustainable ways to monetize that value without putting revenue before the audience.
Would Your Audience Actually Want This?
A clever idea isn’t automatically a useful one. I explore why marketers should understand what their audience actually wants before building campaigns, products or content around assumptions.
The Psychology of Getting a Cat’s Attention vs. Getting a Customer’s Attention
Getting a cat’s attention and getting a customer’s attention have more in common than marketers might expect. From curiosity and timing to relevance and trust, Simmba breaks down what marketers can learn from the psychology of capturing attention without begging for it.
Why Brands Don’t Always Need the Biggest Celebrity
The biggest celebrity isn’t always the best brand ambassador. Using the Off Campus cast as a case study, this article explores why audience relevance, personality, cultural momentum, timing, and brand fit can matter more than follower count when choosing celebrity partners.
Every Marketing Strategy Tells a Story (Whether You Realise It or Not)
Your marketing strategy is already telling a story. Learn how storytelling shapes branding, content marketing, SEO, email marketing, and customer experiences to create stronger connections.
Lydia Martin | Positioning Isn’t About Being the Loudest
Lydia Martin reflects on her experience with Signal & Strategies, exploring how consumer psychology and brand positioning transformed her campaign into one built on clarity, confidence, and meaningful audience connections.