How can an athlete’s website become easier to discover through search engines and AI-powered search? S&S’s SEO & AI Search consultant Zayden outlines a practical strategy for Garrett Graham, covering search intent, on-page SEO, people-first content, social discovery, and meaningful performance measurement.
Beyond the Broadcast: How UX Can Help a College Radio Station Connect With Its Audience
How can a college radio station improve its website experience? S&S’s UX consultant Alina explores how Grace Ivers could help make listening easier, improve programme navigation, address accessibility barriers, and turn listener feedback into practical website improvements.
Beyond the Jersey: How Storytelling Can Turn John Logan’s Instagram Into a Personal Brand
Discover how S&S’s Content & Storytelling lead, Zavian, would build John Logan’s Instagram into a recognisable personal brand using four content pillars, an Instagram carousel campaign, collaborative content creation, and meaningful engagement metrics.
Would You Recommend It for Free? A Vetting Process for Affiliate Partners
The commission rate is the first number on every affiliate program page, and it tells you almost nothing about whether to join.
Search Intent Is Not Just a Keyword
What is search intent in SEO? The standard answer is the reason behind a search, sorted into informational, commercial, transactional and navigational.
Would a Real Person Actually Want to Read This? A Human Edit for AI-Assisted Website Copy
Most advice on how to make AI-written website content sound human says to add personality, loosen the tone or throw in a contraction.
Small Brands Don’t Need a Dashboard. They Need Five Questions Answered.
Last week’s best number probably felt good and changed nothing.
A Culturally Relevant Campaign Has Four Moving Parts. Trend-Chasing Only Has One.
When a campaign billed as “cultural” falls flat, the trend it picked is rarely the problem.
Nuance Isn’t Dying. We’re Automating the Decisions That Create It.
Can AI content capture human nuance? On the surface, often yes: the sentences are smooth, the tone is warm, and the structure is tidy.
Your Website Looks Great. Here’s How to Find Where It’s Quietly Losing People
Most advice about a site that looks good but doesn’t convert argues about taste. Taste can’t be measured, and visitors don’t judge your site by it anyway.