Discover how S&S’s Content & Storytelling lead, Zavian, would build John Logan’s Instagram into a recognisable personal brand using four content pillars, an Instagram carousel campaign, collaborative content creation, and meaningful engagement metrics.
Would a Real Person Actually Want to Read This? A Human Edit for AI-Assisted Website Copy
Most advice on how to make AI-written website content sound human says to add personality, loosen the tone or throw in a contraction.
Nuance Isn’t Dying. We’re Automating the Decisions That Create It.
Can AI content capture human nuance? On the surface, often yes: the sentences are smooth, the tone is warm, and the structure is tidy.
Evergreen Content Isn’t Broad, It’s Opinionated
Most advice on evergreen content strategy says to pick a topic that won’t expire and cover it thoroughly.
How to Use AI Without Losing Credibility
Every marketer using AI right now is having some version of the same conversation: how much do I say, and when does saying it start working against me? The
Gen Z Isn’t Just an Audience. They’re Changing Marketing.
Gen Z marketing is not about trying to sound young. It’s about understanding how modern audiences actually interact with the digital world, from UX and SEO to AI, authenticity, and trust.
American Eagle x Sydney Sweeney: When Celebrity Becomes the Story
American Eagle’s latest collaboration with Sydney Sweeney shows how celebrity marketing can become more than a moment of attention. Through “Syd for Short,” the brand uses storytelling, lifestyle and product positioning to turn celebrity recognition into a broader brand experience.
Content Writing: Write for People First
Great content writing isn’t about filling a page with words. It’s about understanding your audience, communicating clearly, adding a human perspective and creating content people actually find useful.
A Good Hook Gets the Click, But Good Content Keeps Them Reading
A strong headline might earn the click, but useful, clear, and engaging content is what gives visitors a reason to stay. Here’s how marketers can create content that turns attention into genuine connection.
A Good Hook Gets the Click. A Good Story Keeps It.
A good hook can make someone stop scrolling, but getting the click is only the beginning. I think the real challenge is giving readers a reason to stay. In this post, I look at how storytelling can turn curiosity into connection and keep readers engaged beyond the headline.