Can usefulness actually become a business model? I explore the connection between solving real problems, creating value and building sustainable ways to monetize that value without putting revenue before the audience.
Would Your Audience Actually Want This?
A clever idea isn’t automatically a useful one. I explore why marketers should understand what their audience actually wants before building campaigns, products or content around assumptions.
When Does âAI-Poweredâ Become AI-Washing?
AI-poweredâ is everywhere, but what does it actually mean for the customer? I look at why brands should explain what their AI does, what problem it solves, and when the label becomes more marketing language than meaningful value.
What Makes Content Discoverable When AI Is Answering?
SEO used to feel pretty straightforward. You wanted people to find your website, so you focused on keywords, search intent, useful content and making your pages easy for search engines […]
The 3-Click Problem: When Your Website Makes People Work Too Hard
A website doesn’t necessarily have to follow a strict three-click rule. What matters is reducing unnecessary effort and helping users understand where they are, where they can go, and what to do next.
A Good Hook Gets the Click. A Good Story Keeps It.
A good hook can make someone stop scrolling, but getting the click is only the beginning. I think the real challenge is giving readers a reason to stay. In this post, I look at how storytelling can turn curiosity into connection and keep readers engaged beyond the headline.
AI Writing Isn’t the Problem. Copy-Pasting Is.
I use AI to help structure and draft my blog posts, but I don’t simply copy and paste the output. I type, edit and add my own perspective because being involved in the writing process makes the content feel more productive and genuinely mine.
The Catâs Guide to UX: What Cats Can Teach Us About User Experience
What can cats teach us about user experience? Quite a lot, apparently. Through Simmba’s lens, this playful guide explores navigation, information architecture, clarity, attention and usability, proving that good UX is really about making things easier for people.
AI & Copywriting: Who Is Really Writing?
AI can produce copy in seconds, but good copywriting is about more than generating words. Explore how marketers can use AI as a writing tool while keeping human judgement, strategy, and brand voice at the centre.
AI Can Write the Sentence. You Still Need to Know What You Mean.
AI can help you write, brainstorm, and organise your ideas, but that doesn’t mean it should do your thinking for you. And no, one emoji doesn’t prove an entire document was written by AI. Here’s why human judgment, perspective, and voice still matter.