By Sebastian Blackwell
Technical SEO & Website Optimisation Specialist
If you think technical SEO is just staring at spreadsheets all day… you’re only about 30% right.
Every day looks a little different, but one thing stays the same: somewhere, a website needs fixing.
Here’s what a typical day looks like for me at Signal & Strategies.
☕ 7:30 AM | Coffee First, Rankings Second
My day starts with a strong black coffee and a quick scan of overnight SEO updates.
Before I even open my emails, I check:
- Google Search Console
- Google Analytics 4
- Keyword rankings
- Website uptime
- Core Web Vitals
- Any indexing issues
If something has changed overnight, I want to know before our clients do.
💻 9:00 AM | Technical Health Checks
This is where the detective work begins.
I run technical audits looking for:
- Broken links
- Redirect chains
- Crawl errors
- Duplicate content
- Missing metadata
- Slow-loading pages
- Mobile usability issues
Most visitors never notice these problems.
Google certainly does.
👀 11:45 AM | My Most Important Daily Task
Step inside a typical day with Sebastian Blackwell, Technical SEO Specialist at Signal & Strategies. Discover what goes into technical SEO, website optimisation, team collaboration, and the daily routine behind successful search rankings.
SEO isn’t the only thing that requires routine.
Every day, somewhere between reviewing crawl errors and preparing technical audits, I take a highly scientific five-second break.
I glance toward Anisha’s office.
If she’s completely focused on writing, I quietly return to work.
If she happens to look up…
Eye contact is established.
Mission accomplished.
No words are exchanged.
She usually gives me a small smile or raises an amused eyebrow before returning to whatever she’s working on.
I immediately pretend I’ve been deeply interested in the office plant behind her.
Has anyone believed that excuse?
Absolutely not.
Maya has threatened to start a betting pool on how many times this happens in a week.
Zariya catches me almost every single time.
Patch doesn’t even look up from his analytics dashboard anymore.
He’ll simply say,
“Nine seconds today.”
“Personal best?”
I’m still not convinced Anisha doesn’t know exactly what she’s doing.
Anyway…
Back to technical SEO.
🤝 12:00 PM | Strategy Meetings
Once I’ve recovered from… my incredibly professional morning routine… it’s time for team strategy.
I’ll usually meet with Maya to align our SEO strategy with upcoming social media campaigns, work with Raina on improving landing page layouts, or collaborate with Anisha on content strategy and search intent.
The best marketing never happens in silos.
Every department has a role to play.
🍽️ 1:00 PM | Lunch (Eventually)
If I’m honest…
Lunch has a habit of going cold.
I’ll tell myself I’m just fixing one small issue.
Three redirects later, I’m restructuring an entire section of a website.
Occupational hazard.
🔍 2:00 PM | Deep SEO Work
Afternoons are reserved for focused work.
This usually includes:
- Improving site architecture
- Building internal linking strategies
- Reviewing schema markup
- Planning technical improvements
- Optimising Core Web Vitals
- Preparing SEO recommendations
Technical SEO isn’t about chasing shortcuts.
It’s about building websites that continue performing long after today’s trends have changed.
📝 4:00 PM | Writing & Documentation
One of my favourite parts of the job is making technical concepts easier to understand.
Whether I’m preparing recommendations for a client or writing articles like this one, I believe good SEO should be accessible to everyone.
The more people understand how their websites work, the better decisions they can make.
📊 5:30 PM | One Final Check
Before heading home, I review everything completed throughout the day.
I double-check website performance, monitor any changes we’ve implemented, and make sure everything is functioning exactly as expected.
Technical SEO isn’t something you finish.
It’s something you continually improve.
🌇 Wrapping Up
By the end of the day, I’ve probably analysed thousands of data points, solved a handful of technical puzzles, drunk far too much coffee…
…and, according to Maya, spent exactly nine seconds looking towards the founder’s office.
Not that anyone’s counting.
Tomorrow, it’ll all start again.
Another audit.
Another optimisation.
Another opportunity to build websites that search engines and people genuinely enjoy using.
And maybe…
Just maybe…
I’ll finally convince everyone I was actually looking at the plant.