Discover the CLEAR Framework, a five-step approach to website strategy and UX that helps businesses create clearer, more accessible and user-focused websites.
Your Website Looks Great. But Is It Actually Easy to Use?
A beautiful website isn’t necessarily an easy one to use. Explore what user experience (UX) means, why it matters to digital marketing, and five practical ways to create a better experience for your audience.
UX Design: Make Your Website Easy to Use
Good UX turns a website from something people simply look at into something they can easily navigate, understand and use. Here’s why clarity, mobile usability and user-focused design matter.
What I Found While Analyzing Marketing Websites
I analyzed several marketing websites to see how they approach UX, navigation, content and audience engagement. Here are the key patterns I noticed and the biggest lessons I took away from the research.
The 3-Click Problem: When Your Website Makes People Work Too Hard
A website doesn’t necessarily have to follow a strict three-click rule. What matters is reducing unnecessary effort and helping users understand where they are, where they can go, and what to do next.