AI is increasingly becoming part of ordinary products rather than existing only as a standalone technology. I explore what this could mean for marketing when customers care less about the AI itself and more about what it actually improves.
Tag: AI-powered products
When Does âAI-Poweredâ Become AI-Washing?
AI-poweredâ is everywhere, but what does it actually mean for the customer? I look at why brands should explain what their AI does, what problem it solves, and when the label becomes more marketing language than meaningful value.