Privacy Policy

Last updated: September 2026

Signals & Strategies respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains what information Signals & Strategies may collect when you visit or interact with this website, how that information may be used, and the choices and rights available to you.

Signals & Strategies operates in accordance with applicable privacy requirements, including the New Zealand Privacy Act 2020.

1. Information We May Collect

Depending on how you interact with the website, Signals & Strategies may collect information such as:

  • Your name, if you choose to provide it
  • Your email address and other contact details
  • Information you provide through a contact form or other communication
  • Information you voluntarily provide when subscribing to communications
  • Your comments or other content you choose to submit
  • Technical information about your visit, such as your browser, device type, IP address, pages visited, referring website, and approximate usage information
  • Cookie and analytics information, where applicable

We aim to collect only information that is reasonably necessary for the purpose for which it is being collected.

2. How We Collect Information

Information may be collected when you:

  • Contact Signals & Strategies
  • Subscribe to a newsletter or other communication
  • Submit a comment or other form of content
  • Interact with features of the website
  • Browse the website, where technical, cookie, or analytics information is collected automatically

Where personal information is collected directly from you, we aim to make the purpose of that collection clear at the time it is requested.

3. How We Use Your Information

Personal information may be used to:

  • Respond to enquiries and messages
  • Provide information or communications you have requested
  • Operate and maintain the website
  • Improve website functionality and user experience
  • Understand how visitors use the website
  • Analyse website performance and content
  • Manage subscriptions and communications
  • Protect the website against misuse, security threats, or fraudulent activity
  • Meet legal or regulatory obligations where applicable

Signals & Strategies will not use personal information for purposes that are unrelated to the reason it was collected unless permitted or required by law.

4. Website Analytics and Cookies

Signals & Strategies may use cookies and similar technologies to help the website function, understand website usage, and improve the experience of visitors.

Cookies are small files stored on your device by websites. Some are necessary for website functionality, while others may be used for analytics or other purposes.

Depending on the services installed on the website, analytics providers may collect information such as:

  • Pages visited
  • Approximate time spent on pages
  • Browser and device information
  • Referring websites
  • General website usage patterns
  • IP address or information derived from it

Analytics information may be aggregated or otherwise processed to help understand website performance.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.

Important: The specific cookies and analytics services used by Signals & Strategies should be reviewed periodically and reflected accurately in this Privacy Policy.

5. Third-Party Services

Signals & Strategies may use third-party services to operate certain aspects of the website.

These may include providers for:

  • Website hosting
  • Analytics
  • Email or newsletter delivery
  • Website security
  • Embedded content
  • Forms
  • Payment or affiliate tracking, where applicable
  • Other website functionality

These providers may process information on behalf of Signals & Strategies or independently according to their own privacy practices.

Where third-party services are used, Signals & Strategies aims to select services appropriate to the website’s operational and privacy requirements.

6. Affiliate Links

Signals & Strategies may participate in affiliate marketing programmes.

Where applicable, affiliate links may use tracking technology to identify that a visitor has followed a link from this website.

This may allow Signals & Strategies or an affiliate partner to determine that a referral originated from the website.

Affiliate relationships do not change how personal information is handled under this Privacy Policy.

For more information about affiliate relationships, please see the Affiliate Disclosure.

7. Embedded and External Content

Articles on Signals & Strategies may contain links to or embedded content from third-party websites and platforms.

Examples may include videos, social media content, external resources, or other interactive material.

Third-party websites operate under their own privacy policies and terms. Signals & Strategies is not responsible for the privacy practices of external websites.

We encourage visitors to review the privacy policies of third-party services before providing them with personal information.

8. How We Protect Personal Information

Signals & Strategies takes reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

Security measures may include appropriate technical, administrative, and access controls.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

If a privacy breach occurs that creates a risk of serious harm, Signals & Strategies will respond in accordance with applicable New Zealand privacy requirements.

9. How Long We Keep Information

Personal information will generally be retained only for as long as it is reasonably required for the purpose for which it was collected, to provide a service, maintain appropriate records, resolve issues, or meet legal obligations.

When personal information is no longer required, reasonable steps will be taken to securely delete, destroy, or de-identify it where appropriate.

Retention periods may vary depending on the type of information and why it was collected.

10. Sharing Personal Information

Signals & Strategies does not sell personal information.

Personal information may be shared with third-party service providers where reasonably necessary to operate the website or provide a service you have requested.

Information may also be disclosed where required or authorised by law, or where necessary to protect the rights, safety, security, or property of Signals & Strategies, its users, or others.

Where information is processed or stored outside New Zealand, applicable requirements relating to overseas disclosure will be considered.

11. Your Privacy Rights

Under New Zealand privacy law, you may have the right to:

  • Request access to personal information held about you
  • Ask for personal information to be corrected if it is inaccurate
  • Ask questions about how your information is collected or used
  • Withdraw from certain communications, such as newsletters
  • Make a privacy-related complaint

The right to access or correct information is subject to applicable legal exceptions.

New Zealand’s Privacy Act 2020 provides individuals with rights relating to access and correction of their personal information.

12. Contacting Signals & Strategies

If you have a question about this Privacy Policy, want to request access to or correction of your personal information, or have a privacy concern, please contact Signals & Strategies through the website’s designated contact method.

Privacy contact: signalandstrategies@gmail.com

Please include enough information for us to understand and respond to your request.

13. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes to the website, the services we use, our privacy practices, or applicable legal requirements.

When changes are made, the updated version will be published on this page with a revised Last Updated date.

We encourage visitors to review this page periodically.

14. Questions About Privacy

Signals & Strategies believes privacy should be understandable, not buried beneath pages of legal jargon.

If you have a question about how your information is handled, please get in touch.

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