Sydney Sweeney’s American Eagle and Novig campaigns demonstrate the ethical side of viral advertising. Beyond likes, views and clicks, marketers need to consider representation, audience interpretation, transparency and the long-term relationship between controversy and brand trust.
Trust Isnât a Checkbox: What Makes People Believe a Brand?
Trust isn’t created by simply claiming to be trustworthy. Explore the practical signals that help customers judge whether a brand’s promises match its actions.
When Does âAI-Poweredâ Become AI-Washing?
AI-poweredâ is everywhere, but what does it actually mean for the customer? I look at why brands should explain what their AI does, what problem it solves, and when the label becomes more marketing language than meaningful value.