Explore the ENGAGE stage of Alina’s POWER Flow framework and discover how brand personality, audience understanding and meaningful conversations can help businesses build stronger communities and lasting customer relationships.
From Viral Attention to Business Growth: What Sydney Sweeney’s Ads Actually Generated
Sydney Sweeney’s advertising campaigns demonstrate how viral attention can translate into measurable brand growth. From Novig’s 38M+ views and 900%+ jump in conversation to American Eagle’s 40 billion impressions and 700,000+ new customers, here’s what marketers can learn about engagement, clicks, customer acquisition and monetisation.
Social Media Content Guide: Reels
Reels can attract attention quickly, but effective short-form video needs more than a trending sound. Learn how to build Reels around clear hooks, useful content, strong visuals, discoverability, and meaningful audience actions.
If Cats Ran Social Media, Engagement Would Be Mandatory
If cats ran social media, the algorithm would be ruthless, the content strategy would be chaotic, and engagement would absolutely be mandatory. Here’s what our feline overlords could teach marketers about attention, interaction, and building an audience that actually cares.