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Signal and Strategies

Signal and Strategies

AI & content through the lens of trust.

Signal and Strategies

Signal and Strategies

AI & content through the lens of trust.

  • Meet the S&S Team
  • 🐾 Simmba’s Corner
A Connection Is Not a Customer: The Problem With Selling Before Building Trust

A Connection Is Not a Customer: The Problem With Selling Before Building Trust

A new connection shouldn’t automatically become a sales opportunity. Explore why relationship-building, audience understanding and trust matter more than unsolicited pitches in digital marketing.

November 9, 2026November 9, 2026 AnishaBrand & Audience Strategy, Monetization & Growth, Trust, Brand & Transparency0 comments
Why Cats Don’t Trust Hard-Sell Marketing 🐈‍⬛

Why Cats Don’t Trust Hard-Sell Marketing 🐈‍⬛

Simmba has a problem with hard-sell marketing. From a cat’s perspective, constantly pushing a product, repeating the same sales pitch, and chasing people for a conversion feels suspicious. Here’s what affiliate marketers can learn from cats about trust, patience, and knowing when to leave the customer alone.

August 17, 2026August 17, 2026 SimmbaThe Simmba Sessions0 comments
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