AI & Marketing The Signal Report: My 2027 Outlook on Marketing ROI Posted on November 13, 2026November 13, 2026 By Anisha A founder’s perspective on the future of marketing ROI. From AI-powered search and content effectiveness to UX, brand trust and sustainable growth, explore the strategic priorities I believe businesses should focus on as we move into 2027. Read more
AI & Marketing Introducing the SIGHT Framework: A Smarter Approach to AI and Marketing Foresight Posted on October 29, 2026October 29, 2026 By Anisha Explore the SIGHT Framework, a proposed Signal & Strategies approach to AI and marketing foresight. Learn how to study emerging trends, identify opportunities, make responsible decisions, anticipate change, and adapt through experimentation. Read more
AI & Marketing AI & Foresight: The Future of Marketing Is Human-Led, AI-Powered Posted on October 26, 2026October 26, 2026 By Anisha Explore how AI is reshaping digital marketing, from AI-powered search and creative workflows to responsible AI use. Discover what businesses should prepare for as marketing evolves. Read more
AI Marketing & Foresight What Happens When AI Becomes Part of Ordinary Products? Posted on September 17, 2026September 17, 2026 By Rayyan AI is increasingly becoming part of ordinary products rather than existing only as a standalone technology. I explore what this could mean for marketing when customers care less about the AI itself and more about what it actually improves. Read more