Tag: Consumer Behaviour

Lydia Martin | Positioning Isn’t About Being the Loudest

July 14, 2026July 14, 2026 Anisha K No Comments

Lydia Martin reflects on her experience with Signal & Strategies, exploring how consumer psychology and brand positioning transformed her campaign into one built on clarity, confidence, and meaningful audience connections.

How Anisha Helped Me Understand Audience Analysis

June 28, 2026June 28, 2026 Anisha K No Comments

**Excerpt**

Grace shares what she learned about audience analysis after working with Anisha and discovers that every marketing strategy—from SEO to social media—starts with understanding people.