Sydney Sweeney’s advertising campaigns demonstrate how viral attention can translate into measurable brand growth. From Novig’s 38M+ views and 900%+ jump in conversation to American Eagle’s 40 billion impressions and 700,000+ new customers, here’s what marketers can learn about engagement, clicks, customer acquisition and monetisation.
The Psychology of Getting a Cat’s Attention vs. Getting a Customer’s Attention
Getting a cat’s attention and getting a customer’s attention have more in common than marketers might expect. From curiosity and timing to relevance and trust, Simmba breaks down what marketers can learn from the psychology of capturing attention without begging for it.
Brand Positioning: Why Your Business Should Own a Place in People’s Minds
Brand positioning is more than a logo or tagline. In this article, Sebastian Blackwell explores how defining your unique place in the market helps build trust, attract the right audience, and create a memorable brand that customers choose over competitors.
How Anisha Helped Me Understand Branding
Dean thought branding was all about being memorable. After working with Anisha, he discovered that successful branding is built on trust, consistency, authenticity, and delivering on your promises.