Discover the ROOTS Framework, a five-step approach to brand and audience strategy that helps businesses define their identity, understand their audience, communicate their value and build stronger relationships.
Would Your Audience Actually Want This?
A clever idea isn’t automatically a useful one. I explore why marketers should understand what their audience actually wants before building campaigns, products or content around assumptions.
How Anisha Helped Me Understand SEO
What happens when a strategist meets a storyteller? In this guest-style reflection, Hannah Wells shares what she learned about SEO while working with Anisha. From search intent and keyword research to audience-focused content, discover why successful SEO is about understanding people, not just algorithms.