A beautiful website isn’t necessarily an easy one to use. Explore what user experience (UX) means, why it matters to digital marketing, and five practical ways to create a better experience for your audience.
Beyond the Broadcast: How UX Can Help a College Radio Station Connect With Its Audience
How can a college radio station improve its website experience? S&S’s UX consultant Alina explores how Grace Ivers could help make listening easier, improve programme navigation, address accessibility barriers, and turn listener feedback into practical website improvements.
The 3-Click Problem: When Your Website Makes People Work Too Hard
A website doesn’t necessarily have to follow a strict three-click rule. What matters is reducing unnecessary effort and helping users understand where they are, where they can go, and what to do next.