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Signal and Strategies

Signal and Strategies

AI & content through the lens of trust.

Signal and Strategies

Signal and Strategies

AI & content through the lens of trust.

  • Meet the S&S Team
  • 🐾 Simmba’s Corner
Why Visual Appeal Isn’t Enough for Conversion

Why Visual Appeal Isn’t Enough for Conversion

The aesthetic-usability effect has a name in UX research for a reason: people consistently rate attractive designs as easier to use, even when the two

October 15, 2026October 15, 2026 AlinaWebsite & UX Strategy0 comments
The Cat’s Guide to UX: What Cats Can Teach Us About User Experience

The Cat’s Guide to UX: What Cats Can Teach Us About User Experience

What can cats teach us about user experience? Quite a lot, apparently. Through Simmba’s lens, this playful guide explores navigation, information architecture, clarity, attention and usability, proving that good UX is really about making things easier for people.

September 15, 2026September 15, 2026 SimmbaThe Simmba Sessions, Website & UX Strategy0 comments
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