Discover the ROOTS Framework, a five-step approach to brand and audience strategy that helps businesses define their identity, understand their audience, communicate their value and build stronger relationships.
Your Brand Isn’t for Everyone. And That’s a Good Thing.
Trying to appeal to everyone can make your brand harder to remember. Discover how audience research, brand positioning, consistent messaging, and customer trust can help your business connect with the people who matter most
Would Your Audience Actually Want This?
A clever idea isn’t automatically a useful one. I explore why marketers should understand what their audience actually wants before building campaigns, products or content around assumptions.
