Explore the SIGHT Framework, a proposed Signal & Strategies approach to AI and marketing foresight. Learn how to study emerging trends, identify opportunities, make responsible decisions, anticipate change, and adapt through experimentation.
What Happens When AI Becomes Part of Ordinary Products?
AI is increasingly becoming part of ordinary products rather than existing only as a standalone technology. I explore what this could mean for marketing when customers care less about the AI itself and more about what it actually improves.
🤖 When AI Becomes a Weapon Against Other Creators
AI should be something creators can discuss critically without turning on each other. There’s a difference between questioning AI use and using those concerns to shame, judge, or publicly attack other creators.