Sydney Sweeney’s advertising campaigns demonstrate how viral attention can translate into measurable brand growth. From Novig’s 38M+ views and 900%+ jump in conversation to American Eagle’s 40 billion impressions and 700,000+ new customers, here’s what marketers can learn about engagement, clicks, customer acquisition and monetisation.
Are You Building a Business or Just Collecting Clicks?
Traffic and clicks can show attention, but they don’t tell the whole growth story. Learn how to connect marketing metrics to customer journeys, business goals and sustainable growth.
Can Usefulness Become a Business Model?
Can usefulness actually become a business model? I explore the connection between solving real problems, creating value and building sustainable ways to monetize that value without putting revenue before the audience.